Last updated: March 16, 2026

Chuan’s Promise LLC dba Erleia operates this store and website, including all related information, content, features, tools, products and services (the “Services”), in order to provide you, the customer, with a curated shopping experience. Erleia is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase from, or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By using and accessing the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be linked to you.

Personal information does not include information that is anonymized or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact Information

• Name

• Billing address

• Shipping address

• Email address

• Phone number

Financial Information

• Payment card information

• Billing details

• Transaction confirmation information

Payment information is processed securely through our payment processors and is not stored directly by Erleia.

Account Information

• Username and password

• Account preferences

• Saved addresses

Transaction Information

• Products viewed or purchased

• Cart activity

• Order history

• Returns or exchanges

Communications

Information you provide when contacting us for customer support or submitting feedback.

Device and Technical Information

• IP address

• Device identifiers

• Browser type

• Operating system

• Network connection information

Usage Information

Information about how you interact with our website, including pages viewed, links clicked, and time spent on the site.

Sensitive Personal Information

Some privacy laws define certain categories of data as Sensitive Personal Information.

We may collect limited sensitive personal information where necessary to provide the Services, including:

• Payment card or financial account information needed to complete purchases

• Account login credentials

• Approximate location derived from your IP address

We use Sensitive Personal Information only for purposes necessary to provide the Services, including:

• Processing transactions

• Maintaining account security

• Preventing fraud

• Complying with legal obligations

We do not use or disclose Sensitive Personal Information for purposes beyond those permitted under applicable law, and therefore we do not offer a separate “Limit Use of Sensitive Personal Information” mechanism.

Personal Information Sources

We may collect personal information from:

Directly From You

When you create an account, place an order, subscribe to emails, or contact us.

Automatically

Through cookies, advertising pixels, and similar tracking technologies when you visit the Services.

From Service Providers

Such as Shopify, payment processors, shipping providers, and analytics providers.

From Marketing Partners

Who assist us with advertising and analytics.

How We Use Your Personal Information

We use personal information to:

Provide and Improve the Services

• Process and fulfill orders

• Provide customer support

• Personalize your shopping experience

• Manage accounts and preferences

Marketing and Advertising

We may use your information to send promotional emails, advertisements, or marketing communications about Erleia products and promotions.

Security and Fraud Prevention

To detect, prevent, and investigate fraudulent or malicious activity.

Communication

To respond to inquiries and maintain our relationship with customers.

Legal Compliance

To comply with applicable laws, legal requests, or enforcement obligations.

Advertising Pixels and Tracking Technologies

Our website uses cookies, advertising pixels, and similar technologies provided by third-party partners, including:

• Meta Platforms (Meta Pixel)

• TikTok (TikTok Pixel)

• Google (Google Ads and Google Analytics)

• Klaviyo (Klaviyo Pixel)

These technologies may automatically collect information about your interaction with the Services, including:

• Pages viewed

• Links clicked

• Products viewed or purchased

• Referring URLs

• Device identifiers

• Browser type and IP address

• Date and time of interactions

This information helps us:

• Measure the effectiveness of advertising campaigns

• Understand how customers interact with our website

• Improve our products and Services

• Deliver advertisements that may be relevant to you

In some cases, limited information about your interactions with the Services may be transmitted to these advertising partners.

If you would like to request that we limit or disable the use of certain tracking technologies where possible, you may contact us at: hello@erleia.com.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

Service Providers

Including Shopify, payment processors, shipping providers, analytics services, and cloud hosting providers.

Advertising and Marketing Partners

Who help us deliver advertising campaigns and measure marketing performance.

Legal Obligations

To comply with applicable laws, subpoenas, or legal processes.

Business Transfers

In connection with mergers, acquisitions, or asset sales.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services.

Information you provide may be transmitted to Shopify and third-party service providers located in other countries.

To learn more about Shopify’s privacy practices, please review the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

Our Services may include links to third-party websites or services.

We are not responsible for the privacy practices or content of those third-party services.

Children's Data

The Services are not intended for children.

We do not knowingly collect personal information from children under the age of 16.

If you believe a child has provided personal information to us, please contact us so that we may delete the information.

Security and Retention of Your Information

We use commercially reasonable security measures to protect personal information.

However, no system is completely secure.

We retain personal information for as long as necessary to:

• Provide the Services

• Maintain business records

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information.

These may include:

• The right to access personal information

• The right to delete personal information

• The right to correct inaccurate information

• The right to receive a copy of your data

• The right to opt out of targeted advertising

• The right to opt out of the sale of personal information

You may submit requests by contacting us at hello@erleia.com. We may verify your identity before fulfilling requests.

Residents of certain U.S. states — including Colorado, Virginia, Connecticut, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, and Florida — may have additional privacy rights.

These may include the right to:

• Confirm whether we process your personal information

• Access personal information we hold about you

• Correct inaccurate personal information

• Request deletion of personal information

• Obtain a portable copy of your data

• Opt out of targeted advertising

• Opt out of the sale of personal information

• Opt out of certain forms of profiling

To exercise these rights, please contact us at hello@erleia.com.

Authorized Agents

Where permitted by law, you may designate an authorized agent to submit privacy requests on your behalf.

Authorized agents must provide:

• A signed written authorization from you, or

• A valid power of attorney.

We may require verification of your identity before processing requests submitted by an agent.

Authorized agents may submit requests to hello@erleia.com.

Managing Communication Preferences

You may opt out of promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you opt out, we may still send transactional messages related to your orders or account.

We may offer discounts, promotions, or other benefits if you provide your email address or phone number to receive marketing communications. Participation in these programs is voluntary. 

Complaints and Appeals

If you have concerns about how we process personal information, please contact us.

If we deny your privacy rights request, you may appeal the decision by emailing hello@erleia.com.

International Transfers

Your personal information may be processed in countries other than your country of residence.

When transferring personal information internationally, we rely on legally recognized transfer mechanisms where required.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

The updated policy will be posted on this page with a revised Last Updated date.

Contact

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: hello@erleia.com

Address:
Erleia
4800 Dahlia Street, Suite G-4
Denver, CO 80216
United States