An East Asian hand applying a clay mask with a spoon to a white woman

WHY NATURAL SKINCARE

We only use high quality, sustainably produced ingredients from ethical sources. We know 70% of the beauty industry's waste comes from packaging, so all of our products come in low & zero waste packaging.

ABOUT ERLEIA

We're an AAPI-woman founded natural skincare brand focused on sustainability and inclusivity. Our products are designed for real self care and skincare routines, and made in small batches using high quality organic ingredients.

OUR STORY

My dad had a special way of saying goodbye. Instead of saying ‘bye’, he’d make me promise to take care of myself. 

While I was his caregiver, I stopped taking care of myself and nearly ruined my skin. When I couldn’t find any products to help, I created them.

We're on a mission to create skincare and self care products that help you take care of yourself, too.

-Ada Chen, Founder

Ada Chen, smiling while sitting on a swing
OUR LOTION BAR

“This lotion bar has become a staple in my life. I use it all the time. I’m going to have to order a second one so I can have one at my desk and in my purse.”

Tracy A.

Lotion Bar

$18.00

SHOP NOW

“If I could give it 6 stars I would! This is by far the best beauty product I ever purchased. Smells excellent... and truly delivers. It makes a great gift!!”

Barb A.

Hands are holding a small ceramic bowl containing the Erleia Humble Powder Cleanser, with a wooden mixing stick resting inside the bowl.

Earth-Friendly

We're conscious of our impact on the environment, and we only use high quality, sustainably produced ingredients from ethical sources. We know 70% of the beauty industry's waste comes from packaging, so all of our products come in low & zero waste packaging. We also use sustainable materials & carbon neutral shipping for all orders.

A woman is applying the Erleia Signature Clay Mask to her face with a brush in an outdoor setting, highlighting a natural and serene moment.

Self Care for Real People

We know you're busy, so we encourage using our products to build a skincare and self care routine that's practical and useful to you. Make time and space for yourself, on your own terms. We're just happy to be able to support you, your routine, and your health & wellness.

Hands gently hold a container of Erleia's anti-aging face balm, a lightweight restoring moisturizer that is 100% vegan and cruelty-free.

Inclusive

When we say every body, we mean everybody. We're focused on making sustainable natural skincare accessible to all, and we're committed to growing with diversity and representation at the forefront. Plus, we donate a percentage of sales to social justice organizations every quarter.

AS SEEN IN

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