Our Process and Commitment to Sustainability

Like many entrepreneurs, I started Erleia because I had a need. 

At first, I mixed products in my kitchen and tested them on myself. Then, I sent samples to friends for feedback and to see how my products worked on people of varying ages, races, skin types and genders.

I launched with a single product, our Signature Clay Mask, which was packaged in rust-resistant and recyclable tins. As our product line expanded, I started using glass and paper packaging, too.

After receiving more feedback and learning more about e-commerce & the beauty industry, I made the decision to switch to biodegradable paper packaging for our dry and solid products, and we are currently working on more sustainable options for our oil-based liquid products.

This progress, and the growth of our business & brand, would not have been possible without customer feedback, testing and iteration. And we continue to be committed to changing the beauty industry from the inside out by rethinking how sustainability applies to our product formulas, packaging and business practices.  

Today, Erleia is proud to be a member of 1% for the Planet, and a leader in sustainable skincare and beauty. 

I continue to learn about sustainable practices every day, and rest assured, I’ll continue to add to and update this commitment as I learn and grow.

With love,
Ada

CEO & Founder of Erleia